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Just a heads up, BBC Sports App BETA has landed on PS3, look under channels and download the app. I believe this will be UK only.

It will offer live HD streams of sporting events including Wimbledon, Formula One and the Olympics, as well as on-demand content.
"Throughout the London 2012 Olympics Games, the BBC Sport app will give audiences access to 2,500 hours of content and up to 24 simultaneous live events, all in HD," Sony said.

"The application has been designed specifically for the 'big-screen' to deliver an ultimate home entertainment experience. The principal purpose is to deliver live sporting events where there are simultaneous activities or multiple camera angles."

Enjoy.